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STAMFORD, CT, March 11, 2004 - Grolsch Premium Lager, a Dutch brand managed and marketed domestically by United States Beverage, L.L.C., has unveiled its 12 pack in a new bright green, cooler-friendly package that is moisture resistant and features an easy-carry handle.

The Grolsch 12-pack is currently outselling many other European imports (with a higher inventory turn rate). The beer reported higher growth trends in terms of sales, between 2002 and 2003, than the leading imports*.

Separately, each Grolsch six pack from April through October will include a "bookmark" that provides brand information - and directions to obtain a free Grolsch bottle opener by visiting www.grolschbeer.com. The bottle opener is in the clever shape of the Grolsch Swingtop bottle.

About Grolsch Premium Lager
Grolsch is available in 12 oz. 6-packs, 16 oz. Swingtop bottles, 16 oz. Swingtop 4-packs, 1.5 liter Swingtop bottles and 5 liter kegs.

Grolsch is a genuine Dutch premium lager that owes its superb quality to a selection of the finest ingredients and the traditional bottom fermentation brewing process.

Famous worldwide for its distinctive taste and packaging, Grolsch premium lager was chosen three consecutive years as the "World's Best Beer" in the Pale Lager category by the Beverage Testing Institute, Inc. It is the #2 lager in the Netherlands.

Skill and patience are time-honored values upheld by Grolsch brewers for almost four centuries. A low-temperature aging and conditioning process refines Grolsch beer, adding sophistication and complexity to produce a rich, balanced smooth flavor.

* Source: IRI InfoScan, Grocery Date 52 Weeks Ending December 28, 2003

In the seventeenth century (Holland's Golden Age, when its Guilds became influential), the professional brewer was highly esteemed. Famous Dutch Master Brewer Peter Cuyper of Grolle (present day Groenlo) was the first recorded owner of the famous Grolsch brewery, founded in 1615. In 1677, Cuyper was appointed Guild Master of all brewers in Grolle. He introduced his fellow brewers to the best brewing methods and handed down secrets of brewing great Grolsch beer. Four centuries later, his methods are still used at Grolsch.

About United States Beverage
United States Beverage is a premium imported /craft beer and specialty malt beverage sales and marketing company located in Stamford, Connecticut. U.S. Beverage provides a national distribution network for a portfolio of premium brands including: Grolsch Premium Lager, Holland's # 2 beer; Seagram's Coolers, the #2 cooler brand in the US; Seagram's Smooth an exciting entry in the flavored malt beverage category; Goose Island, the Midwest's largest craft beer; Hooper's Hooch, a leading malt specialty brand; and SLO Brewing company, a California specialty beer.