Emergen-C Energizes The Vitamin C Category With The Launch Of Acai For Cold And Flu Season

Foothill Ranch, CA - Alacer Corp., makers of the vitamin-enriched fizzy drink mix Emergen-C, recently announced the introduction of Emergen-C Acai Berry to kick off its cold and flu season sales efforts. Delivering the great taste of the Acai berry along with 1,000 mg Vitamin C, the new Emergen-C Acai Berry not only offers consumers a delicious way to boost health and energy, but also provides retailers with an opportunity to boost sales within a product line that is already leading the Vitamin C category.

"Current SPINSscan data reports Emergen-C as the number one branded Vitamin C product with 47% market share in the natural channel," said Michael Galef, Vice President of Sales and Marketing for Alacer Corp. "By introducing the popular Acai Berry flavor to Emergen-C's already successful core line-up," Galef continued, "we offer retailers an exciting new opportunity to jumpstart cold and flu season sales, while giving consumers a refreshing new way to boost energy and get a mega dose of Vitamin C – without the high sugar content of orange juice."

Emergen-C Acai Berry provides a delicious new way to protect the immune system during the cold and flu season, boost energy levels and help combat free radicals – the molecular process responsible for aging. In fact the Acai berry has 10 times the antioxidant power of red grapes and twice that of blueberries. New Emergen-C Acai Berry delivers 1,000 mg of Vitamin C, 32 mineral complexes, Vitamins B6 and B12, plus Acai extracts for a refreshing nutritional boost.

"The Emergen-C brand promise is all about health and energy," noted Galef. "The refreshing flavor of the Acai berry combined with Emergen-C's vitamin and mineral enriched formulation unquestionably delivers on that promise," he added. "The introduction of Emergen-C Acai Berry will ensure that consumers and retailers alike will Feel The Good this cold and flu season."

Alacer Corp.