News | May 4, 2012

Starbucks Introduces New Frappuccino Blended Beverage Flavors; Invites Customers To Create Their Own "Frappuccino Remix" Experience

Seattle - Starbucks (NASDAQ:SBUX) today launched two new Frappuccino® beverages for the summer and brought back old favorites, allowing customers in participating stores to try out the new beverages starting today. Customers can enjoy two new delicious Frappuccino® blended beverage flavors – Mocha Cookie Crumble and Chocolate Cookie Crumble Crème.

The new offerings will be available in U.S. and Canada company-operated and licensed Starbucks stores for a limited time this summer. Also returning are customer favorites – the Mocha Coconut Frappuccino® and the Coconut Crème Frappuccino® blended beverages.

Additionally, Frappuccino® blended beverage fans have even more opportunities to participate in the fun through the Frappuccino Remix – a completely new way to create their own music tracks. Customers simply visit www.Frappuccino.com, customize their personal soundboard, load the audio and video clips inspired by Frappuccino® blended beverages and then create and share their personal remix.

“We’re building on the continued excitement for our Frappuccino® blended beverages by introducing the new Mocha Cookie Crumble flavor. This is one of the most requested new flavors for Frappuccino® blended beverages, and we’re pleased to be able to offer it for a limited time this summer to our customers,” said Annie Young-Scrivner, global chief marketing officer at Starbucks. “Customers can create the perfect Frappuccino® blended beverage for all of their summer moments, and then personalize and share their experiences through the new Frappuccino® Remix.”

Introducing Mocha Cookie Crumble Frappuccino® Blended Beverage

The new Mocha Cookie Crumble Frappuccino® blended beverage is an indulgent blend of rich mocha sauce, vanilla syrup, Frappuccino® chips, Starbucks® signature Frappuccino® Roast coffee and milk blended with ice and topped with delicious chocolaty whipped cream and chocolate cookie crumbles.

Coffee-Free Option: Chocolate Cookie Crumble Crème Frappuccino® Blended Beverage

For a coffee-free beverage, Starbucks is offering an indulgent blend of rich mocha sauce, vanilla syrup, Frappuccino® chips, and milk blended with ice and topped with delicious chocolaty whipped cream and a chocolate cookie crumbles.

Starbucks® Frappuccino® Blended Beverage Happy Hour Returns

Customers can enjoy any Frappuccino® blended beverage at half-price again this year with the return of Starbucks® Frappuccino® Happy Hour beginning May 4-13 from 3-5 p.m. local time at participating stores in the U.S. and Canada. Starbucks invites customers to sample the summer flavor, Mocha Cookie Crumble Frappuccino® blended beverage, put a unique spin on one of our classic flavors like Caramel Frappuccino® and Vanilla Bean Crème Frappuccino® blended beverages, or personalize one that is truly their own, for half the price.

Customers can connect with Starbucks and build their personalized Frappuccino® blended beverage on Frappuccino.com and stay up to date with Facebook.com/Frappuccino and Twitter.com/Frappuccino. This year, customers can count down to Happy Hour through Instagram and Twitter by tagging their Happy Hour photos with #FrappuccinoHappyHour to win prizes. Starting today, each day of the challenge has a theme to inspire Frappuccino® fans to post their top beverage-inspired photos. The top 10 pictures of the day will make it into the daily photo album at facebook.com/Frappuccino.

Starbucks® Frappuccino® Flavor Extension in Grocery

Customers can also take their favorite Frappuccino® offerings home or on-the-go with Starbucks Frappuccino® chilled coffee drinks and Starbucks® Ice Cream, available at grocery stores nationwide. New this summer, savor the creamy, chocolaty cookie taste of the Cookies & Cream Frappuccino® chilled coffee drink or indulge in the swirl of coffee and chocolate ice creams and decadent chocolate cookie pieces in Starbucks® Mocha Cookie Crumble Frappuccino® Ice Cream. 

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