Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new market analysis framework on the artificial sweeteners market. The client, a global corporation engaged in the production of artificial sweeteners, wanted to enhance the visibility of their brand in the global food and beverage industry by reaching out to the potential target markets. Furthermore, they wanted to develop a market analysis framework to focus on the right marketing initiatives on their target market segments.
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Artificial Sweeteners Market Analysis Report – An Infiniti Research Case Study (Graphic: Business Wire)
The rising health concerns about the harmful effects of table sugar and an increasing trend of lifestyle diseases like heart diseases and diabetes are fueling the growth of healthy substitutes like artificial sweeteners. The key players in the global food and beverage industry are increasingly replacing sugar with non-nutritive sweeteners. The high demand from confectionery and soft drinks industries are expected to be one of the main growth drivers for artificial sweeteners market in the years to come.
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According to the experts at Infiniti, “Market analysis framework helps companies get a sense of what is happening in an industry from the degree of competition within the industry, demand-supply statistics, future prospects of the industry taking into account technological changes, and the influence of external factors on the industry.”
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The market analysis framework helped the client successfully launch their product range and drive customer engagement across multiple channels. The client was also able to promote their newly introduced range of artificial sweetener by enhancing their brand visibility.
This market analysis framework provided benefits that helped the client to:
This market analysis framework provided predictive insights on:
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more about our engagement policies and pricing plans, visit: https://www.infinitiresearch.com/contact-us
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