Slush Puppie Introduces 100 Percent Juice Slush, And No Sugar Added Slush

PLANO, TX - School foodservice directors have asked for it, and Slush Puppie Brands has delivered with two new products: Slush Puppie Plus 100 percent juice, the first nationally branded slush containing 100 percent juice, and Slush Puppie Plus No Sugar Added with 50 percent juice.

"No matter what your nutritional guidelines and goals are, Slush Puppie Plus has a product that fits your needs," said Leslie Sirianni, Slush Puppie marketing/brand development manager. "We make three fantastic formulas of Slush Puppie Plus: 50 Percent Juice - No Sugar Added, 100 Percent Real Fruit Juice and the original 50 Percent Real Fruit Juice. These products are primarily targeted to schools, but are great for any foodservice operation looking to enhance the nutritional content of its beverages."

Slush Puppie Plus 100 Percent Juice is a frozen slush that does not contain any added sugar, is an excellent source of Vitamin C and meets the FDA school meal requirements for the fruit/vegetable category as part of the reimbursable meal program. This product is available in cherry, blue raspberry and neutral base. "It has a great refreshing taste, is made with 100 percent juice, contains no fat, no cholesterol and no caffeine" said Sirianni.

No Sugar Added Slush Puppie Plus is a 50 percent juice product sweetened with Splenda instead of sugar. This new Slush Puppie Plus product is perfect for schools that are looking to reduce the calorie count and sugar content of their beverage offerings. Slush Puppie Plus No Sugar Added carries a child nutrition label from the USDA, is an excellent source of Vitamin C, is caffeine-free and has 30 percent fewer calories per serving than regular Slush Puppie Plus. It is also available in cherry, blue raspberry and neutral base.

The new frozen beverage treats were launched in early August and are available from Slush Puppie Brands, a division of Plano, Texas-based Cadbury Schweppes Americas Beverages.

Founded in 1970, Slush Puppie Brands manufactures frozen, non-carbonated beverages primarily sold as self-serve fountain products, in addition to frozen cocktail mixers served in restaurants and bars. The Slush Puppie Brands include Slush Puppie, Slush Puppie Plus, Thelma's Lemonade, Pacific Bay, Lanikai Frozen Cocktail Mix, CaFreezo, Frozen Cappuccino and Frozen Hawaiian Punch. The company also provides frozen slush making equipment and support services. For more information about Slush Puppie Brands, visit the consumer site at www.slushpuppie.com.

Cadbury Schweppes Americas Beverages (CSAB), is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Snapple, Dr Pepper, 7 UP, A&W Root Beer, Sunkist, Canada Dry, Hawaiian Punch, Schweppes, RC Cola, Diet Rite, Slush Puppie frozen drinks, Mott's Apple Juice, Clamato, Mr & Mrs T, Holland House mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. Plano, Texas-based Cadbury Schweppes Americas Beverages is a subsidiary of Cadbury Schweppes plc (NYSE:CSG).

Source: Cadbury Schweppes Americas Beverages (CSAB)