News | May 28, 2024

Suja Life Acquires Cult Classic Soda Brand, Slice

San Diego, CA - (BUSINESS WIRE) - Suja Life, the leading functional wellness platform and parent company of Suja Organic and Vive Organic, today announced its acquisition of soda brand, Slice. With the addition of Slice, Suja Life’s better-for-you beverage portfolio expands, continuing the momentum that began in 2022 with its acquisition of Vive Organic. The deal represents Suja Life’s continued dedication to offering beverages that provide incremental health benefits with low sugar and clean ingredients. Under Suja Life’s innovative guidance, Slice will be reintroduced in 2025 with a fresh look and revamped formula featuring pared-down clean ingredients.

Slice is a popular fruit-flavored soda that was first introduced in the 1980s to much fanfare. While the improved ingredients will bring a new healthy soda option to Suja Life’s portfolio, the flavors and taste profile will resemble the classic, nostalgic sodas people know and love. The relaunch of Slice will not just be an all-natural, low-calorie soda, but one that delivers advantages for gut health with superior nutrition, function and taste.

“We believe that choosing a healthy lifestyle shouldn’t mean giving up on flavor or enjoyment,” said Maria Stipp, CEO of Suja Life. “With the acquisition of Slice, we are making it easier for consumers to choose a better-for-you beverage. We all want to feel good about what we drink while still enjoying great taste, and Slice does that while providing functional benefits and low sugar.”

The acquisition comes on the heels of Suja Life’s recent CEO transition with Maria Stipp reigning in a new era for the parent company, and Suja Organic’s entry into an entirely new category with the launch of its plant-based Protein Drink line.

To keep up with the latest brand news, sign up to receive updates on Slice’s website, www.drinkaslice.com, and follow the brand on Instagram, @drinkaslice.

About Suja Life
Suja Life is the leading, vertically integrated manufacturer and marketer of plant-based, better-for-you cold-pressed juices and related beverages committed to delivering function, nutrition and superior taste to a diverse, national consumer base. Formed in 2022, the parent company holds Suja Organic and Vive Organic, the leading beverage brands harnessing the power of organic, non-GMO, and plant-based ingredients to provide functional products loaded with vital nutrients. In partnership with Paine Schwartz Partners, Suja Life was founded to merge years of CPG industry expertise and propel brands that encompass a shared mission to craft products held to the highest standards of quality and wellness. Today, Suja Life leads the nation in organic and cold-pressed juices and shots, with a growing portfolio of brands. For more information, please visit www.sujalife.com.

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