3 Vodka Distilling Co. Elevates Vodka into the Next Realm of Smoothness
The makers of 3 vodka have unveiled a spirit that is remarkable for its innovation... innovation that is found not only in the vodka, but also in the design and appearance of the bottle itself. The result of their efforts is a vodka that tastes significantly smoother than other vodkas, in a bottle that has the sleek and provocative lines reminiscent of a Mies van der Rohe design.
Whereas most vodka is the product of a country's primary crop - usually corn or wheat in the U.S., or potatoes in Eastern Europe and Russia - 3 vodka's taste is enhanced by a unique ingredient - soy isolates. This is the first time that soy has been distilled. The isolates are carefully selected components of the soy plant which, when combined with select grains through a painstaking distillation process, give it a smoothness and taste unrivaled in the category. Both the formula and the distillation process are patent-pending.
According to Brian Berish, Managing Partner of 3 Vodka Distilling Co., the distillation of soy isolates into the vodka is the end result of an intensive, three-year research process. ``We wanted to create a product that broke out of the existing category of vodka,'' he said. ``We explored many other possibilities for improving smoothness before discovering soy. Then we identified and broke down literally thousands of components of the soy plant. We're extremely pleased with the product, and think vodka drinkers will be, too.''
The distilling process for 3 vodka is far more elaborate than any other vodka brand. The process of identifying and separating the soy isolates is extremely intensive, with each component of 3 vodka distilled individually. The resulting product is a super premium vodka with a taste that is demonstrably smoother than other vodkas.
The design of the 3 vodka packaging is as innovative as the vodka. Every aspect of the bottle, from the cap to the punt at the bottom, was painstakingly crafted. The clear glass bottle, designed by 3 Vodka Distilling Co. and manufactured in Italy, is embossed with the logo, a stunning crimson 3 that was created specifically for this package. Rather than the industry's traditional screw-on cap, 3's unique cap (patent pending) has an intricately designed contour shape.
3 vodka is available in 750 ml for approximately $24.99, making it competitive with other super-premium vodkas. National rollout begins in Illinois and Florida in late September, 2001.
3 vodka is made by the 3 Vodka Distilling Co., a division of Sovereign Brands, LLC. Privately held and based in Chicago, Sovereign Brands is committed to creating super-premium branded beverage and distilled spirit products. Visit 3 vodka.com for more information.
SOURCE: 3 Vodka Distilling Co.