7-Eleven Offers Fusion Energy Coffee With Natural Herbal Extracts
Dallas, TX - While some restaurateurs and retailers have chosen to rev up their coffees with added caffeine, 7-Eleven Inc. has taken a more natural approach with the introduction of 
The product is now available nationally at the Dallas-based company's participating stores.
Fusion Energy combines 7-Eleven Exclusive Blend coffee with guarana, ginseng and yerba maté, herbs that are thought to boost energy and sharpen mental alertness. The herbal-enhanced Fusion Energy coffee tastes no different than 7-Eleven stores' best-selling Exclusive Blend variety, the company said, but allows 7-Eleven to now provide customers with an entirely new coffee product.
The Fusion coffee concept was born at a 7-Eleven coffee roasters summit in Vancouver, during which 7-Eleven beverage executives met with its coffee suppliers from the United States and Canada. 7-Eleven Coffee category manager Donald Driver asked the experts around the table if it was possible to develop a functional hot beverage.
"Fusion offered a whole new direction for us," Driver said. "We asked our roasters if they could take our idea of marrying energy and coffee and make a functional hot beverage a reality. Herbal energy drinks have taken the noncarbonated market by storm. Antioxidants are good in wine; why not coffee? Could we create an herb-enhanced coffee with better-for-you aspects that didn't distort our great coffee taste and without any bitterness or unpleasant aftertaste?"
SOURCE: 7-Eleven Inc.