Anheuser-Busch Promotes New 'RHUMBA' With Unique P-O-P

Dimensional Visions Inc., a Phoenix-based producer of Living Image Solutions for products, packaging and marketing communications utilizing its patent-pending ULTRA-DV3D and ANIMOTION advanced HALOgraphix process, said Wednesday that Anheuser-Busch is utilizing more than 11,000 Living Image Point of Purchase Solutions to nationally launch its new RHUMBA beer. The recently introduced beer product features natural flavors of Caribbean Rum and Spiced Citrus.

DVI's Living Image Point of Purchase Solutions were delivered to a variety of cocktail establishments in two sizes — 19-1/2x31-1/2-in and 4x7-in— in collaboration with Phoenix Displays (West Deptford, NJ). Phoenix is a subsidiary of International Paper and designs and delivers unique point-of-purchase displays and other marketing solutions for major companies throughout the United States.

"Our Living Image Solutions incorporated both ULTRA-DV3D and ANIMOTION visual effects to jointly convey the cool and natural flavor themes of the new RHUMBA beer," says John D. McPhilimy, DVI chairman and CEO.

The smaller sizes of the Living Image products are tabletop displays, while the larger sizes are for backlit wall applications. As patrons walk past the three-dimensional promo displays, the holographic images appear to move.

DVI's HALOGraphix (Holographic Alternative Lenticulated Optics) MarketingLenses Solutions, including DV3D and Animotion, are designed to motivate customers to purchase and induce action at the point of sale. The process includes a layer of lenticles (or lenses) in front of the image which work as a viewer that self-adjusts to whatever distances the viewer is from the image. When looking at DV3D and Animotion, a consumer not only sees the proper stereo views but also fluid animation simultaneously.

McPhilimy says that rollout of the RHUMBA Living Image four-color process products occurred in cocktail establishments, and they could also be used in retail outlets. "It's purely at the discretion of the distributors," he says.

For more information: Dimensional Visions Inc., John D. McPhilimy, Tel: 602-997-1990.

Edited by Bill Noone