Bear Flag to Champion California Wine Marketing

Veteran wine marketer Peter Rubens has launched Bear Flag Marketing (Novato, CA), exclusively dedicated to marketing California's ultra-premium and luxury wine category.

``Sales and marketing in the wine industry has become more competitive and complex,'' said Rubens, ``and Bear Flag Marketing is committed to solving the marketing and distribution issues that the finest California wineries face.''

Wholesaler consolidation, increasing numbers of trade channels and growing competition within California and other regions and countries are just some of the issues every California winery faces today. ``With literally hundreds of new wineries vying for distribution, 175 in Napa Valley alone in the last decade,'' commented Rubens, ``combined with increased vineyard plantings in California and the world, the need for professional, sophisticated marketing and sales management has increased, too.''

Rubens is using his relationships established while working for 17 years at the executive level of the wine business with companies such as C. Mondavi & Sons, Franciscan Estates, Chalk Hill and The Seagram Wine Company. Rubens has defined an uncompromising mission for Bear Flag Marketing: to be the best. ``Bear Flag Marketing represents only a limited number of fine California wines from the best appellations and uses the latest technologies to maintain and grow productive relationships with the best wholesalers, restaurateurs and retailers in the country,'' added Rubens.

For more info: Peter Rubens, 1300 Grant Avenue, Suite 204, Novato, CA 94945. Tel: 415-899-8466 or email at pete@bearflagmarketing.com.

Edited by Judy Rice