Bliss Beverage Strikes Nationwide Distribution Deal With Wal-Mart To Stock "Hogan Energy Powered By Socko"

Los Angeles, CA - America, Bliss Beverage recently announced an agreement with the retail chain, Wal-Mart, to stock Hulk Hogan's energy drink, "Hogan Energy Powered By Socko." Developed and produced by Bliss Beverage, the specially-designed "Hogan Energy" four-packs will be available at nearly all Wal-Mart stores nationwide, beginning May 15.

Pop culture icon Hulk Hogan first announced the release of his energy drink last year when he revealed the beverage on The Tonight Show. In addition, season two of reality show, Hogan Knows Best, chronicled the development of the Hulkster's beverage, beginning with a concept pitch from friend Eric Bischoff and his business partner Jason Hervey, of Bischoff-Hervey Entertainment (BHE TV, LLC), responsible for branding Socko on a global level through non-traditional, entertainment-based marketing initiatives.

Since then, Hogan and Bliss Beverage co-founders Jordan Harwood and Mike Jannicelli have partnered with entertainment and marketing company BHE TV, LLC, to create and execute a strategy with Wal-Mart that would result in a nationwide rollout. "We realize the key to our success is having consumers get a taste of our products," said Harwood. Jannicelli added, "For the first time ever, consumers everywhere will be able to experience Hogan Energy, so we could not be more excited."

"As we looked to strategically grow Socko's reach within the U.S., a partnership with Wal-Mart and Hogan Energy made perfect sense," said BHE TV principal Eric Bischoff. "Wal-Mart is America's largest retail chain and Hulk Hogan has been part of our television culture for the past 20 years and still remains visible nationwide."

Hervey adds, "Landing Wal-Mart was the cornerstone of a very specific strategy. The four-pack design is a first for Bliss and we look forward to offering this type of value to the Wal-Mart customer."

"Hogan Energy Powered by Socko" has been specifically designed to deliver an impact of energy fortified with Taurine, vitamins B12, B6 and Horny Goat Weed to help endurance while increasing mental awareness without unwanted carbohydrates.

SOURCE: Wal-Mart, Bischoff- Hervey Entertainment and Socko Energy