News | July 25, 2006

Coca-Cola Launches Ready-To-Drink Gold Peak™ Iced Tea

TEA

Atlanta, GA - Coca-Cola North America launched Gold Peak™, a premium ready-to-drink (RTD) iced tea. Offered in five different flavors – sweetened, unsweetened, lemon, diet and green tea – Gold Peak provides a bottled option for enthusiasts of home-style iced tea, according to Coca-Cola.

"The premium and super-premium segments of the RTD iced tea market are the fastest growing in the category," said Gloria Garrett, Coca-Cola North America Vice President, Hydration Business Unit. "The category is ripe for a new premium brand with classic iced tea taste," she added

Gold Peak will be offered nationwide in 16.9-ounce single-serve glass bottles and will be available in supermarkets, convenience and other retail stores.

SOURCE: The Coca-Cola Company