Energy Drinks - A Japanese Mainstay Now a US Craze; Lipovitan B3 Energy, the World's Original Energy Drink
Energy drinks, also known as ``functional new-age beverages'', are a relatively new market in the US but common in Asia and Europe for decades. Taisho Pharmaceuticals was the first company to incorporate vitamins into a beverage and has spent over 80 years perfecting energy enhancement. In 1962, Taisho Pharmaceuticals created the world's first energy drink, Lipovitan B3. Lipovitan B3 broke out of Asia and Europe with its introduction to the US in 1999, and by the end of 2000 became the #2 best-selling energy drink in the Los Angeles/San Diego market (IRI Infoscan - Grocery Trade).
Overall, energy drinks have only recently broken into the once sacrosanct US market of soft drinks dominated by industry leaders Coke and Pepsi. In fact, the end of 2000 marked the entrance of Coke, Pepsi and Anheuser Busch into the energy drink market, following trend leaders like Lipovitan B3 and others such as Red Bull.
With the influx in energy drinks, some people have begun to question their effectiveness. Many drinks claim to have the ultimate recipe for energy, but Lipovitan B3 Energy Drink remains the only energy drink under strict pharmaceutical standards, including top-grade ingredients and monitored effectiveness ratings.
Lipovitan B3 provides a citrus-y, carbonated boost to keep the body operating at its very best. With its unique blend of essential B vitamins (B1, B2 and B6), B3 Energy Drink allows the body to convert carbohydrates and fats into energy needed to proactively face the mental challenges and physical demands of daily life.
Lipovitan B3 is effective in helping people reclaim their afternoon surge of productivity with its sustained energy release. With 73% of Americans stating that they ``never have enough time to get things done'' (Yankelovich Monitor, 2000), it is no wonder that energy drinks are fast becoming a popular alternative to traditional soft drinks.
Lipovitan B3 Ingredients:
Vitamin B1 (Thiamin Mononitrate) -- Plays a key role in the body's metabolism for generating energy; helps in the digestion of carbohydrates; known as the ``morale vitamin'' because of its benefit on the nervous system and mental sharpness.
Vitamin B2 (Riboflavin 5' Phosphate (Sodium) -- Metabolizes carbohydrate, fat and protein for energy conversion; helps in the production of antibodies and red blood cells; necessary for the maintenance of good vision, healthy skin, hair and nails.
Vitamin B6 (Pyridoxine Hydrochloride) -- Metabolizes fat and carbohydrate to convert to energy; necessary for the synthesis and breakdown of amino acids, the building blocks of protein; helps in the formation of antibodies; maintains the central nervous system.
Niacin (Niacinamide) -- Metabolizes protein, sugar and fat for energy conversion; increases energy through proper utilization of food; improves circulation and helps regulate the cholesterol level in blood; maintains the nervous system.
Taurine -- An important amino acid for metabolism; critical to the development of the central nervous system and muscle tissue, provides protection and stabilization of cell membranes.
Royal Jelly -- The food of the queen bee. Traditionally known for increasing energy, enhancing metabolism, and combating stress and fatigue.
About Lipovitan B3 Energy Drink:
Lipovitan B3 was originally created on the idea of producing a pleasant-tasting elixir by increasing the volume of the ampoule medicine popular at that time (a liquid medicine for internal use contained in small 20 ml bottles), adding flavor and then chilling it. As a result, the world's original energy drink not only tasted great but also enabled better absorption of essential vitamins into the body.
B3 provides a citrus-y, carbonated boost to keep you operating at your very best all day long. With its unique blend of essential B vitamins (B1, B2 and B6), B3 works synergistically to allow the body to convert carbohydrates and fats into energy needed to proactively face the mental challenges and physical demands of daily life.
About Taisho Pharmaceuticals:
Taisho Pharmaceuticals has over 80-years of experience researching ingredients that create the most effective and long lasting energy. Lipovitan B3 Energy Drink is the only drink to offer this unique blend of B-vitamins.
Since founding in 1912, Taisho Pharmaceutical's primary goal has been to support and enhance the health of individuals. As a leading manufacturer in Japan's over-the-counter (OTC) pharmaceutical market, Taisho works to provide the best possible health care products to a broad range of individuals by focusing on safe and effective treatments for self-medication. They are now making strides to export that success overseas, where they are vigorously marketing health drinks and other products in the United Kingdom, Southeast Asia, the United States, Europe and China.
For further information, please contact Julie Jaqua of GCI Group, 323-930-0811, ext. 104, jjaqua@gcigroup.com, for Lipovitan B3 Energy Drink.
SOURCE: Lipovitan B3 Energy Drink