News | June 1, 2000

Fat Tuesday Drink Mixes Debut in 32-oz Aseptic Cartons

Fat Tuesday Drink Mixes Debut in 32-oz Aseptic Cartons

SIG Combibloc Inc. (Columbus, OH), a leading international supplier of aseptic carton filling and packaging systems, has announced that Fat Tuesday, a national chain of specialty drink bars, is launching a line of premium drink mixes for food service in Combibloc cartons.

Fat Tuesday's 13 drink mixes in 32-oz Pour 'n Seal Combibloc cartons feature the award-winning, reclosable combiTop. In addition to being showcased in Fat Tuesday outlets in the U.S. and Mexico, these drink mixes will be sold for use in other food service operations such as stadiums, chain restaurants, cruise ships, and resorts nationwide.

The food service drink mix line began rolling out in May and includes the following flavors: Cappuccino, Margarita, Electric Lemonade, 190 Octane, Strawberry Daiquiri, Pina Colada, Hurricane, Mudslide, Banana Banshee, Jungle Juice, Crawgator, Mambo Juice, and Bellini. In the future, the company plans to expand the line to include additional innovative flavor offerings. Products in 9-oz cartons also will be sold at the retail level.

``We're delighted to welcome Fat Tuesday to our growing roster of customers,'' said Roman Eckols, president and CEO of SIG Combibloc Inc. ``They were looking for the ultimate in filler range and flexibility, as well as a package that adds real value and quality to their product. And that's what we were able to provide."

Fat Tuesday drink mixes in Combibloc aseptic cartons offer unique advantages in food service operations. Their shelf stability does away with the time-consuming thawing process, which eliminates an entire step necessary for specialty drinks made from frozen mixes, and saves valuable freezer space. The containers are recloseable and easy to use--simply shake, pour, add ice and alcohol, if desired, and blend.

The packaging choice also eliminates the chopping, measuring, and clean-up time associated with making ingredients-rich specialty drinks from scratch--always a plus in busy bars and restaurants. In addition, the aseptic processing and packaging ensure consistent flavors, colors, and textures, and food safety. And the block shape of the cartons makes stacking in storage areas easy and space-efficient.

According to Fat Tuesday vice president and national sales manager Gary J. Vega, ``Quality is the cornerstone on which Fat Tuesday was built, and it continues to be the focus of our future growth. Simply put, SIG Combibloc's packaging ensures product quality. Plus, their packaging system allows us to introduce new sizes and new value-added products important to Fat Tuesday and other food service operations; that kind of freedom fuels our creativity.''

Headquartered in New Orleans, LA, Fat Tuesday is a national chain of restaurants and specialty drink bars that also creates a variety of premium frozen drink products for food service and retail sale.

SIG Combibloc Inc. operates advanced manufacturing, research, and training facilities in Columbus, OH, and can be reached at 614/876-3700.

Edited by Judy Rice