Fire Mountain Beverage Company Develops New Energy Drink For 2Q-07

Valencia, CA - Fire Mountain Beverage Company announced recently that its new energy drink is now scheduled for launch in second quarter 2007. The Company further announces that it will utilize its in house shipping networks to distribute the product currently developed. Energy drinks are the latest craze among young adults who use it as a substitute to coffee and latte drinks. The Company's new energy drink is designed for the new age market. This awesome energy beverage is loaded with B-vitamins and nutrients, packed in a small can for easy access and functionality. The energy drink market has doubled in recent years, to approximately 270 million wholesale dollars last year, according to the Beverage Marketing Corporation.

According to Sandy Thomas, VP-OPS, "This new product launch will prove advantageous to the Company and is the direction we are headed. Society is looking for alternatives to high caffeinated coffee drinks with the same kind of pick-me-up. Instead of running for a cup of coffee, you can have an energizing beverage that you can take with you. This is the new craze, and I believe, this market is continuing to explode. This demand has given birth to an incredible energy drink market and we intend to ride the wave of that craze. This is another strategic milestone which management sought to accomplish for 2007."

SOURCE: Fire Mountain Beverage Company