Hat Trick Beverage Announces Expansion Plan

Hat Trick Beverage has earmarked mid February as its start date for its joint Venture with Waterfall Beverage in Texas. This will increase Hat Trick's exposure in the hot Texas Market.

"Waterfall will be carrying our complete product line. In return, Hat Trick will supply marketing support as well as sales support. They will not only be selling it to their regular high end customers but they will be targeting new convenience store accounts as well. This will increase revenues and open new markets for our complete product line," states Larry Twombly, President and CEO of Hat Trick Beverage.

Hat Trick Beverage plans to expand its proprietary distribution into the "Inland Empire." The Inland Empire is a fast growing area east of Los Angeles and Orange County, California. Hat Trick now operates Blue Line Distributing in San Diego County. With the addition of the a new distribution company in the Inland Empire Hat Trick will have an established foothold in an area with the population base of over 20 million people.

"I believe with the addition of our new relationships, revenues will increase substantially over first quarter of 2005," stated Twombly.

SOURCE: Hat Trick Beverage