Light Beer Just Got a Little "Cooler"

St. Louis, MO - Anheuser-Busch's Michelob ULTRA and Michelob ULTRA Amber have joined the company's collection of brands available in aluminum bottles. The sleek, modern 16-ounce aluminum bottles feature high-gloss graphics and designs; and seem to be particularly popular among contemporary adult beer drinkers, many of whom say the innovative package makes the beer feel and taste colder.

Michelob ULTRA and Michelob ULTRA Amber aluminum bottles will be made available in bars, clubs, restaurants and supermarkets across the United States. Both bottle designs feature a contemporary silver base color with a blended oval design in the center, in blue and dark amber respectively, that displays the brands' logos. They are available in four-, 15- and 24- (loose) packs and are being supported by a line of point-of-sale materials.

The new packaging is aimed at contemporary adults searching for a fun, stylish and tasteful looking beverage that perhaps, complements their image when out at an upscale club or bar, and is also practical for those attending outdoor events where non-breakable containers are important.

"We're always looking for innovative ways to reach adult beer drinkers, whether through creative packaging or new products such as Michelob ULTRA Amber," said Eduardo Pereda, Director, Michelob family, Anheuser-Busch. "It's important to keep beer fun, relevant and in step with the changing preferences of adults who enjoy beer, and aluminum bottles are a great way for us to further enhance the beer-drinking experience for many of our brands."

The demand for aluminum bottles was so high last year that bars and restaurants were selling out, leading Anheuser-Busch to double its capacity for the package by fall. Michelob ULTRA and Michelob ULTRA Amber join Budweiser, Bud Light, Budweiser Select, Michelob, Michelob Light and Anheuser World Lager as brands available in aluminum bottles.

SOURCE: Anheuser-Busch Companies, Inc.