News | May 12, 1999

Mexico's Femsa to Expand Beer Division

Mexican brewer and bottler Femsa announced Tuesday it would invest $190 million on modernization, equipment and distribution in addition to increasing the capacity of its beer division. Under the plan Femsa Cerveza, the beer division, would boost its capacity to 31 million hectoliters from the current 30 million hectoliters, according to company officials.

"Femsa Cerveza will invest about $190 million in modernization, equipment and distribution and will continue to marginally increase installed capacity," said Federico Reyes, CFO. "We expect to increase capacity by another one million hectoliters."

Femsa's beer division controls 45% of the Mexican market and 36% of the company's revenues.

The cornerstone of the Femsa Group is Cervecería Cuauhtémoc Moctezuma. The production facilities of Cervecería Cuauhtémoc Moctezuma consists of seven plants in Mexico, located in Orizaba, Monterrey, Toluca, Navojoa, two in Guadalajara and Tecate. The company offers a range of beer brands in Mexico, with brands such as Tecate, Sol, Dos Equis Lager, Dos Equis, Carta Blanca, Tecate Light Premier, Superior, Indio and Bohemia.