News | May 6, 1999

Minute Maid Celebrates Anniversary with Lemons

Minute Maid (Houston, TX) challenges consumers to get reacquainted with something that's missing from its powdered lemonade…real lemons! The "Minute Maid Challenge" offers consumers a full money-back refund if they don't agree that Minute Maid Premium Lemonade is better than their current lemonade product.

The challenge is part of the company's marketing initiative for the Minute Maid Premium Lemonade line and will be introduced in national advertisements beginning May 7, in USA Today.

The Minute Maid Co.'s marketing efforts will be launched under the new theme "Lemonade That's Lemon Made!" which promises consumers that there is nothing artificial in Minute Maid Premium Lemonade. The only ingredients in every Minute Maid premium Lemonade product are real lemons, pure filtered water and other all-natural ingredients.

The company is also changing the packaging of its lemonade to focus more specifically on the key product ingredient; the juice from real lemons. Cartons will feature lemonade poured into frosted glasses surrounded by whole and sliced lemons and will highlight its "All Natural" benefit.

For more information contact Minute Maid Co., at 713-888-5020.