Minute Maid® takes top lemonade into shelf stable

With summer around the corner, Minute Maid® Lemonade will become even more convenient with the introduction this month of three new easy-to-handle packages that don't require refrigeration. The Minute Maid Company is launching a shelf-stable version of its category-leading chilled and frozen lemonades.

Made with the juice of real lemons, Minute Maid Lemonade will soon be available nationwide in 20-ounce single serve plastic bottles, two-liter multi-serve plastic bottles, and 12-packs of 12-ounce cans. Minute Maid Fruit Punch also will be offered in the new packaging. The products will be packed and distributed by Coca-Cola bottlers.

"We expect our new shelf-stable lemonade to complement the amazing growth we've experienced in the chilled lemonade category—over 35% in one year," said Shawn Sugarman, Vice President and General Manager, Bottler Juice Brands and Business Development, for The Minute Maid Company. "We have made Minute Maid Lemonade more convenient, while maintaining the great taste that has made it so popular. Selling it through the Coca-Cola bottler distribution system will make this product very appealing to retailers."

Minute Maid will support the new products with POS promotion, couponing and sampling. The shelf stable, frozen and chilled varieties will be featured in two joint FSIs with Hillshire Farm, leading into Memorial Day and July 4, respectively. Each FSI will reach more than 40 million consumers.

The Minute Maid Company is an operating group of The Coca-Cola Company and the flagship of its worldwide fruit beverage business. For more information, call
The Minute Maid Company at 1-800-888-6488 weekdays from 8 a.m. to 4 p.m. CT, or visit www.minutemaid.com.

SOURCE: The Minute Maid Company