North American Coffee Partnership unveils new Frappuccino® coffee drink
"Hazelnut is one of the most popular flavor additions to espresso beverages at Starbucks coffeehouses, so this is a natural flavor extension for us," said Keith Reimer, general manager of the NACP. "Based upon the enthusiasm from Starbucks retail customers we are confident this will be a welcomed addition."
The newest offering is currently available in West Coast markets and in Chicago, Texas and Oklahoma. Distribution to the entire country is expected by September 2001.
Starbucks bottled Frappuccino can be found in grocery stores, convenience stores, select Starbucks locations and a variety of other outlets. Ready-to-drink Hazelnut Frappuccino is available in single-serve 9.5-ounce bottles and four-packs of 9.5-ounce bottles. Six other flavors are available, including coffee, mocha, mocha lite, caramel, vanilla, and mocha amaretto.
"Consumers know and trust that a Starbucks branded product will be an exceptionally high quality product," adds Reimer. "Because of our dedication to quality, bottled Frappuccino remains the leader in the ready-to-drink coffee category."
Formed in 1994, the North American Coffee Partnership produces a bottled version of one of Starbucks most popular blended, cold coffee beverages. The partnership combines Starbucks standing as North America's leading retailer, roaster and brand of specialty coffee with Pepsi's record of beverage innovation and distribution-system strength. Coffee Frappuccino, the inaugural flavor of the bottled line, was introduced in 1996 and quickly elevated Starbucks bottled Frappuccino to the leader in the ready-to-drink coffee category.
Pepsi-Cola Company (www.pepsi.com), headquartered in Purchase, N.Y., is the global beverage division of PepsiCo, Inc. (www.pepsico.com). Its brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Mug, Sierra Mist, Slice, Wild Cherry Pepsi, SoBe, Aquafina, All Sport, Dole single-serve juices and FruitWorks. The company also makes and markets North America's #1 ready-to-drink iced teas via a joint venture with Lipton.
Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, the United Kingdom, continental Europe, the Middle East and the Pacific Rim, Starbucks sells coffee and tea products through its specialty operations, including its online store at Starbucks.com. Additionally, Starbucks produces and sells bottled Frappuccino® coffee drink and a line of superpremium ice creams through its joint venture partnerships. The Company's other brands enhance the Starbucks Experience through best-of-class products: Tazo Tea Company offers a line of innovative premium teas, and Hear Music produces and distributes a line of exceptional compact discs.
SOURCE: Starbucks Coffee Company