Northland Appoints Corriveau as President of Branded Division

Northland Cranberries, Inc., maker of Northland 100% juice cranberry blends, has named Scott Corriveau, the current vice president - sales and customer marketing division for Dr. Pepper/7Up Premier Beverages Division, as its new president - branded division.

Corriveau, who has over 16 years of experience in the beverage industry, will be responsible for overseeing the continued development of the Northland family of 100% juice cranberry blends, as well as the marketing and sale of Seneca branded products, a pending acquisition expected to be completed in the second quarter of fiscal 1999.

Prior to joining Dr. Pepper/7Up, Corriveau was a regional sales manager for the Mott's U.S.A Division of Cadbury Beverages, a London-based company that sells Mott's branded products, such as apple juice and apple sauce. In 1997, he assumed his current position as VP, sales and customer marketing for Dr.Pepper/7Up - Premier Beverages Division.

Northland is a grower, handler, processor and marketer of cranberries and value-added branded and private label products. With 25 cranberry producing properties owned or operated in Wisconsin and Massachusetts, Northland is the world's largest cranberry grower.