Odwalla, Trinity Springs Terminate Agreement
Trinity Springs Ltd. Thursday announced that Odwalla Inc. is no longer purchasing spring water from Trinity Springs, leaving Trinity Springs as the only company in North America bottling spring water in its live, organic state, without processing.
Trinity Springs' water, TRINITY, was introduced in individual serving size this fall, and is distributed throughout the West. A rare spring water, TRINITY flows naturally from the earth's deepest known source and is completely protected from modern pollutants by the massive granite geologic structure holding the Trinity Springs in Paradise, ID. It was this natural purity that drew Odwalla to the Trinity Springs source to begin with.
"Odwalla recognized the importance of our source,'' said Mark Johnson, Trinity Springs president and CEO. "We were grateful to have their label to market under until we completed our own bottling facility at the source, but our goal has always been to only offer the water in its unprocessed state, which we are now doing, under our TRINITY brand.''
TRINITY is the only spring water in North America that is certified with the elite European distinction "Naturliches Heilwasser" healing or health water. This certification recognizes springs of exceptional purity that contain beneficial minerals and are handled with great care. The certification also requires that the spring water must be bottled in its natural state without processing.
The recent Organic Trade Association-sponsored survey shows that Americans are very interested in organic and unprocessed goods. The study's numbers show overall average growth for 1996-97 at 36%. Average annual growth rates over the past five years, from 1992-97, are even more staggering, with product category growth estimated at 42% overall. Concurrently, the bottled water industry is big business at $3.9 billion in 1997 growing yearly at a rate of 9.6%, according to the International Bottled Water Association. This trend should only go up as more is learned about the state of the nation's tap water. President Clinton last month announced stricter controls for municipal water systems because of the contaminant levels in the nation's water supply.
Trinity Springs Ltd. is a privately-held corporation headquartered in Ketchum, Idaho. Founded in 1990, the company began shipment of large 3-gallon containers of TRINITY in 1995 within Idaho, and completed a state-of-the-art small-container processing plant at the spring source in Paradise, Idaho, in May, 1998.
For more information, contact Trinity Springs at 800-390-5693.