Organic Juice Line Expands in Response to Sales Trends

Glendora, CA-based California Day-Fresh Foods, Inc. (CD-FF), has broadened its offerings of organic juice products with the addition of two new beverages, Naked Juice Calcium.Org and Naked Juice Organic Peach Mango Smoothie. The new varieties join the well-established Naked Organic Carrot Juice in the line.

According to The Evolving Organic Marketplace (Hartman and New Hope, Fall 1997), "The U.S. organic market equates to a $3.5 billion market, and has been doubling in size every 3.5 years since 1990."

CD—FF President Dave Sperry commented, "According to Organic Trade Association (OTA) data*, ‘Organic beverage sales are forecasted to grow 22% annually through the year 2002'. With the sales potential of the burgeoning organic market, and California Day-Fresh Foods' commitment to produce all-natural products, it seemed logical to expand our line of organic juice beverages. It is very evident both in natural health food stores and mainstream supermarkets that retailers have dedicated more linear feet to accommodate the influx of these natural, environmentally friendly products."

Naked Fortified Organic Calcium.Org (available in 16-oz pints) is made with tree-ripened Red Delicious apples and dark sweet Bing cherries. One 8-oz serving contains as much calcium as an 8-oz serving of milk, and provides a great tasting beverage alternative for those who are lactose intolerant. Naked Organic Peach Mango Smoothie (also in 16-oz pints) is a naturally sweet blend of tree-ripened California peaches and juicy tropical mangoes and has the same rich, smooth texture that Naked Juice smoothie drinkers have become accustomed to. Rounding out the Naked Juice Organic line is Naked Organic Carrot Juice, naturally sweet, freshly pressed, and 100% juice. Available in both pints and quarts, Naked Organic Carrot Juice provides 690% DV of Vitamin A (as Beta-Carotene) per 8-oz serving.

Dominic Marlia, director of Quality Assurance for California Day-Fresh Foods, said, "While the flavor profiles of each juice are different, Naked Juice's Organic items share the following attributes: premium taste; all-natural ingredients; 100% juice; Kosher Certified; Certified Organic by Quality Assurance International; and made only from ingredients grown and processed in accordance with the California Organic Food Act of 1990."

California Day-Fresh Foods, Inc., manufacturer of Naked Juice and Ferraro's Earth Juice brands, is a subsidiary of Chiquita Brands International, Inc., that produces over 50 varieties of all natural fruit and vegetable juice blends.Naked Organic Calcium.Org and Naked Organic Peach Mango Smoothie have been introduced in retail stores throughout the western region of the United States.

For more info: www.nakedjuice.com or (800) 800-0986.

*OTA 1998 Organic Manufacturer Market Survey

Edited by Judy Rice