Power Horse USA

The company Spitz has developed the Energy Drink and is the owner of the brand.

POWER HORSE Energy Drink has been introduced to the Austrian Market in 1994.

In January 1996 then, Alfred Inzinger founded the POWER HORSE GmbH. He took over from the portfolio of S. Spitz to build up and distribute the brand all over the world.

POWER HORSE is globally active in the segment of carbonated softdrinks. Main markets are at the moment (in alphabetical order): Austria, Greece, Hungary, Kingdom of Saudi Arabia, Poland, Romania, Spain, United Kingdom and Ireland.

POSITIONING
Energy drinks represent a special segment in the huge market of carbonated soft drinks, due to their stimulating effect, however, they are competing with other caffeine-containing soft drinks (Colas) but also hot or cold invigorating beverages like coffee, tea, iced tea and/or sport drinks (Isostar, Gatorade). Therefore the positioning can be seen, as follows:

• A non-alcoholic drink with stimulating effect
  
• Immediately supplies energy and keeps you going
  
• Pleasant taste