Saratoga Beverage and Fresh Juice Sign Merger Agreement

Saratoga Beverage Group, Inc. and The Fresh Juice Company, Inc. have signed a merger agreement whereby Fresh Juice will be operated as a wholly owned subsidiary of Saratoga Beverage Group. Pursuant to the terms of the merger agreement, Saratoga Beverage Group will purchase the shares of Fresh Juice common stock for $3.35 per share.

"This is a terrific opportunity for the shareholders of Saratoga Beverage Group. It gives our company critical mass and furthers the company's strategy of rolling up specialty beverage companies with similar distribution channels," said Robin Prever, president and CEO of Saratoga.

Saratoga Beverage Group, Inc., formly the Saratoga Spring Water Company, produces sparkling and non-carbonated spring water products, and Saratoga Splash.

The Fresh Juice Company, Inc. manufactures, markets and distributes fresh squeezed and frozen fresh squeezed citrus juices, fresh fruit smoothies and other non-carbonated beverages to both food service and retail customers.