Seagram's® Gin & Juice Unveils Bold New Design Reinvigorating The Most Popular Pre-Mixed Gin & Juice Blend In America With Premium, Contemporary New Look
#1-Selling Gin Brand in America Continues Its Dominance In The Ready-To-Drink Gin and Juice Category And Introduces Fresh New Flavor: Seagram's Gin® & Juice Red Fury
NEW YORK - Seagram's® Gin & Juice, the most popular brand of pre-mixed, ready-to-drink cocktails from the makers of America's #1-selling gin, announces a sleek redesign for its entire product line that will debut in spring 2005. In celebration of the re-launch, Seagram's Gin is introducing Seagram's® Gin & Juice Red Fury, created from a proprietary blend of tropical fruit flavors enhanced with ginseng. The Seagram's® Gin & Juice family of products is from Pernod Ricard USA, the wholly-owned subsidiary of Pernod Ricard, the third largest spirits and wine company in the world. In addition to the new Red Fury, the Seagram's® Gin & Juice family of flavors also includes:
- Seagram's® Gin & Juice Original Citrus
- Seagram's® Gin & Juice Blue Beast®
- Seagram's® Gin & Juice Green Dragon
- Seagram's® Gin & Juice Exotica
- Seagram's® Gin & Juice Cranberry, and
- Seagram's® Gin & Juice Ruby Red Grapefruit.
"In a few short years Seagram's® Gin & Juice has built a considerable amount of equity with our customers, making it the most sought after brand of pre-mixed gin and juice cocktails in America," says Paul A. Campbell, Group Director, Seagram's Gin and Seagram's Vodka. "We want to cement our position in the category by offering a dramatic redesign that will grab the attention of customers both new and old and serve as a symbol of our commitment to offering affordable, quality products that are ahead of the curve."
The new Seagram's® Gin & Juice look starts with the trademark Seagram's Gin "bumpy bottle" and wraps it in a clear acetate label, allowing for the bold colors of the various flavors to pop and dominate. The logo has been dramatically revamped with a bold font treatment, giving it a more contemporary feel. In addition, the signature "bumpy bottle" now features a newly designed monogram that is accented with black and bright gold which will serve as new hallmarks for the brand. When lined up side by side, the vivid colors of the various flavors create an eye-catching statement.
"We are building upon the tremendous success of Seagram's® Gin & Juice and continuing to be proactive in anticipating taste trends among our consumers, who demand and expect the latest flavor sensations and premium spirit products that characterize today's exciting and dynamic urban lifestyle," adds Abegail Domond, Senior Brand Manager, Seagram's Gin and Seagram's Gin & Juice.
Offering the convenience of a quality base gin pre-mixed with the tangy and slightly sweet taste of fresh juice flavors the Seagram's® Gin & Juice line of products is a refreshing cocktail mix like no other. Available at retail throughout the U.S., Seagram's® Gin & Juice is bottled in 750ML, 375 ML and 200 ML. We are also launching two new sizes at retail beginning in May. The 1.75L will be available in our top selling flavors (Original Citrus, Blue Beast and Green Dragon). The 50ml size will be available on Green Dragon and Fury.) The average price for a 750ML bottle is around $8.99.
About Seagram's Gin
Since its launch in 1939, Seagram's Gin has acquired a loyal and enthusiastic following of gin connoisseurs nationwide. Recognized as the leading gin in the United States, even outselling the second and third largest-selling gins combined, Seagram's Gin has preserved the finest qualities of the original product—both inside and outside the bottle. As the third best-selling distilled spirit brand in the United States, Seagram's Gin has become the favorite of gin and vodka drinkers seeking to add a new and flavorful dimension to their cocktails.
The Seagram's Gin family of products includes Seagram's Extra Dry Gin®, Seagram's Lime Twisted Gin and Seagram's Orange Twisted Gin, as well as a full line of Seagram's® Gin & Juice pre-mixed cocktail products.
For more information about Seagram's Gin, log on to www.seagramsgin.com.
Source: Seagram's Gin