News | July 11, 2007

Shelf Stable Orange Juice To Co-Brand With MEG-3

Canada - Ocean Nutrition Canada Limited (ONC), supplier of MEG-3 brand Omega-3 EPA/DHA food and dietary supplement ingredients, announced that A. Lassonde has launched a second product containing the MEG-3 healthy food ingredient. The new product, Oasis with Omega-3 Orange Juice, is a shelf stable orange juice which is co-branded with MEG-3.

The Oasis with Omega-3 Orange Juice is being sold throughout Canada in 473 ml containers. This product is 100% orange juice from concentrate and contains 30 mg of EPA/DHA, from fish oil, per 250 ml serving.

Benoit Boucher, Vice President of Marketing at A. Lassonde Inc., said "As we continue to grow our Oasis shelf stable family of juices, the MEG-3 healthy food ingredient has allowed us to be innovative and provide our customers with heart healthy Omega-3 EPA/DHA from fish oil. We did not hesitate to use the MEG-3 powder again as it has been easily incorporated into our production process. ONC's Powder-loc technology helps us give our consumers all of the health benefits of Omega-3 EPA and DHA, from fish oil, while still enjoying the same great taste of our Oasis juice products."

Ian Lucas, Executive Vice President of Global Sales and Marketing at ONC, said "Consumer awareness of Omega-3 continues to grow at a phenomenal rate. More than ever, consumers are choosing to fill their shopping baskets with a wide variety of Omega-3 foods to get the EPA and DHA their bodies need. Oasis with Omega-3 orange juice gives consumers another convenient way to get the Omega-3 they need for a healthy, balanced diet."

SOURCE: Ocean Nutrition Canada Limited (ONC)