Snapple (White Plains, NY) yesterday launched Hydro, a line of all-natural thirst quenchers and two real-brewed sun teas. Both will be sold in a 20-oz PET proprietary package.
"Hydro is targeted to consumers in what we call the motion market; the on-the-go types that are active and looking for refreshment in a plastic bottle," said Michael Sands, vice president of marketing for Snapple. "With more consumers than ever participating in healthier leisure activities, the motion market group demands attention."
The Hydro line includes four thirst quenchersfruit punch, orange tangerine, grape and lemon lime. There are also two real brewed sun teas that contain no artificial coloringthe all natural regular Sun Tea and Diet Sun Tea.