News | October 13, 2000

Stomach-friendly coffee from steam-processed beans

Stomach-friendly coffee from steam-processed beans


Johann Wulff's "stomach-friendly" coffee, marketed exclusively in the U.S. by Coffee Legends, Inc. (Little Rock, AR), is positioned as "The Considerate Coffee" and may be consumed without the accompanying heart burn and/or indigestion often associated with coffee consumption.

Johann Wulff's stomach-friendly coffee is achieved by utilizing a patented, steam procedure that reduces the stomach irritants produced when coffee is roasted. This technique has long been used in Europe to produce a quality coffee. The resulting stomach-friendly coffee retains the taste, aroma and caffeine content that appeal to coffee drinkers universally. It also is available in a decaffeinated version.

Johann Wulff's stomach-friendly coffee is blended from premium Arabica coffee beans that have been personally selected by renowned coffee professional Johann Wulff.
According to Wulff, who works exclusively with Coffee Legends, coffee drinkers are demanding the best from restaurants, airlines, and other outlets. Johann Wulff's stomach-friendly coffee can fill the need created by aging baby boomers who have the discretionary income and desire for good coffee.

Wulff's Coffee also fills a void for others with more serious health concerns such as diabetes. "Fifty percent of diabetics cannot drink either regular or decaffeinated coffee," said Dr. Joseph Schmer, former co-chief of gastroenterology and director of endoscopy for Methodist Hospital in Brooklyn, New York. "The stomach-friendly coffee that results from using steam-processed beans allows them to reintroduce coffee to their diet."

Medical studies also have revealed a link between excessive coffee consumption and digestive disorders according to Dr. Schmer. "Both food and drink are known to be a major cause of stomach irritation leading to heartburn and gastrointestinal disorders," he said. "Reducing these irritants could allow coffee drinkers with sensitive stomachs to enjoy coffee as they once did due to fewer acids being released into the stomach."
"People are drinking more and more coffee," Wulff said. "Only soft drinks are consumed in larger quantities."

Wulff's stomach-friendly coffee is available at www.theconsideratecoffee.com.
For more info: Joe Steinberg, president, Coffee Legends, Inc., 501-985-2455.

Edited by Judy Rice,
Managing Editor, Beverage Online