Sugar Free Source BURN® named Best New Product Of 2004 By Stagnito's New Products Magazine

Greensboro, NC - Zero-carb Sugar Free Source® BURN® has been named the Best New Product of 2004 by Stagnito's New Products Magazine, earning the Merwyn Gold Medal - the highest ranking given in the magazine's annual awards for innovative products.

"This is a huge award for us," notes Tyler Benedict, president and founder of P.R. Performance, makers of Source brand beverages. "It validates the brand and the product among our peers. It's comforting to know that taking the time to develop a truly great product still counts."

Originally created to provide a great-tasting, healthy energy drink for cyclists and endurance athletes, BURN is quickly gaining popularity with energy drink consumers and beverage industry insiders nationwide.

As the Merwyn Gold Medal winner in Stagnito's New Products Magazine Best New Products of 2004, Sugar Free Source BURN ranked higher than products from much larger companies in packaging appeal, quality of ingredients and overall likelihood of success.

To add to its winning formula, Source BURN's wholesale pricing gives retailers a 40% profit margin - versus 33% margins for most of the energy drink brands on the market.

Interested distributors and retailers can learn more about Sugar Free Source BURN and regular Source BURN® by calling 877/277.6735 and visiting www.sourcedrinks.com. Source products will also be on exhibit at both the San Francisco Fancy Foods Show, Jan 23-25, 2005, at the Creative Drinks, Inc. booth #1860; and the SE Petro-Food Expo in Myrtle Beach, SC, on March 1-2, 2005, www.sepetro.org.

About Source®
The Source® line of alternative beverages includes the world's strongest and healthiest energy drink, Source BURN® and zero-carb Sugar Free Source BURN®. With or without the carbs, BURN delivers a tasty, crisply carbonated blend of 118 mg of caffeine, guarana, ginseng, taurine, vitamins B-6 and B- 12, and antioxidants A, C and E in every can. Uniquely formulated for burning up the track or burning the midnight oil, you'll find Source BURN and Sugar Free Source BURN in bike shops, nightclubs, bars, cafes, gyms and convenience stores all across the U.S. Source Beverages are manufactured by P.R. Performance Inc. For more information, visit www.sourcedrinks.com or call 877/277.6735.

Source: P.R. Performance Inc.