New Program Will Drive Food and Beverage Innovation in the US and Canada
Tetra Pak has launched the Leap Accelerator Program to give brands access to its deep expertise in food and beverage formulation, packaging, and marketing to help bring innovative food and beverage products to market faster.
The Tetra Pak Leap Accelerator Program connects brands of all sizes with Tetra Pak experts and contract manufacturers to fast-track and fine-tune product development and commercial production. The Leap program focuses on new product categories and consumption occasions, and is dedicated to helping brands deliver on ever-evolving consumer demands.
By offering the company’s processing, packaging and production expertise to brands, along with the sustainability advantage and product protection benefits of Tetra Pak cartons, the company hopes to encourage brands to pursue more innovative on-the-go offerings in the North American food and beverage market.
“There’s a huge opportunity for innovation in the food and beverage space, especially as the pandemic drives shifts in consumer preferences and buying habits,” said Pedro Goncalves, vice president of marketing, Tetra Pak U.S. and Canada. “We’ve been working with brands for years to bring innovation to the market, but Leap goes a step further to align all elements of product development and production in a comprehensive program,” he added.
Following an assessment for program fit, selected brands will work alongside Tetra Pak experts to develop a bespoke journey that includes defining the go-to-market strategy, formulating the ideal product, producing and packaging that product, and promoting it to consumers.
Through a combination of market insights, consumer research and category analysis, Tetra Pak will help brands pinpoint the right product positioning for success. Dedicated support from formulation experts and priority access to Tetra Pak’s Product Development Center will help fine-tune the product’s flavor, consistency and scalability for long-term commercial success. With the ideal formulation determined, production will begin at one of several select contract manufacturers best suited to produce and package the specific product. With the product packaged and ready to hit the market, marketing support from Tetra Pak will help facilitate sampling, point of purchase and other promotion to consumers.
Participation in the Leap program is limited with participants selected based on a series of factors including novelty of product, market potential and product segment.