The Minute Maid Company

The Minute Maid Company, the world's leading marketer of premium fruit juices and drinks, is an operating group of The Coca-Cola Company and the flagship of its worldwide fruit beverage business. Minute Maid is the leading trademark in the U.S. juice and juice drink industry.

The Minute Maid Company was the first company to market frozen concentrated orange juice, creating the modern orange juice industry in 1946. Today, we are still best known for Minute Maid Premium orange juice. It's the only orange juice that delivers the taste sensation of eating a fresh, ripe orange, every time - and it's the foundation upon which we're building our business worldwide.

Of course, while Minute Maid is our flagship brand, we market many other branded 100 percent fruit juices, fruit punches, lemonades and fruit drinks, providing wholesome family refreshment all day long. Hi-C fruit drinks, FIVE ALIVE citrus beverages, Bright & Early breakfast beverage and BACARDI® Mixers are all products of The Minute Maid Company.