News | October 25, 2000

‘Twisted Tea' helps boost Boston Beer numbers

‘Twisted Tea’ helps boost Boston Beer numbers

The Boston Beer Company, Inc. (Boston. MA), brewer of Samuel Adams Boston Lager, announced its results for the quarter ended September 23, 2000. During the third quarter of 2000, barrels sold and net sales were 302,000 and $46.0 million, respectively, compared to 297,000 and $44.1 million in 1999.

The increase in volume is primarily attributed to growth in Samuel Adams Boston Lager of 5.2% and shipments of a new product, BoDean's Twisted Tea—an alcoholic malt beverage with tea flavoring. The increases in volume from continuing styles and the new product were partially offset by the discontinuation of certain year-round styles.

For the third quarter, wholesaler depletions grew by 2.5% as compared to the prior year. Depletions of Samuel Adams Boston Lager and Samuel Adams Seasonals grew by 2.2%, as compared to the same period of 1999. Declines in certain year-round styles and Oregon Original Ales were offset by depletions of the new product, BoDean's Twisted Tea.

Orders in hand for the October/November period of 2000 indicate that total shipments will be 4.0% above those in October/November 1999 (including shipments of BoDean's Twisted Tea). Orders on hand for Samuel Adams Boston Lager and Samuel Adams Seasonals project growth of 7.0%.

For more information about The Boston Beer Company, visit www.samadams.com or www.bostonbeer.com for financial information, or phone Kara Rappaport, 617-368-5108.

Edited by Judy Rice,
Managing Editor, Beverage Online