Urban Juice & Soda Appoints Irwin Simon President, CEO

Urban Juice & Soda Company Limited has appointed Irwin Simon president and CEO. Simon is currently president, CEO of the Hain Food Group, a leader in the natural food business.

Prior to 1993, Simon spent 15 years in other various sales and marketing positions. He was vice president of marketing for Slim-Fast Foods Company, and prior to that he was with Haagen-Dazs, in various sales and marketing positions.

Peter van Stolk, president, CEO of Urban commented, ``The appointment of Irwin Simon accomplishes the company's goal of bringing strong sales and marketing of consumer products experience to the company. His skills in establishing a distribution system for consumer products, strategic acquisitions and financing a publicly traded growth oriented company in the U.S. will be invaluable to Urban as it grows its business.''

Urban Juice & Soda's product line includes WAZU Natural Spring Water and Jones Soda.

The Hain product line is sold primarily to specialty and natural food distributors and are marketed nationally to supermarkets, natural food stores and other retail classes of trades.