Xinhua Silk Road: Fine Coffee Products Infuse Vitality In Pu'er, China's Coffee Capital

Beijing /PRNewswire/ - Pu'er City in southwest China's Yunnan Province is located in the coffee-growing golden belt near the Tropic of Cancer, and enjoys a large hot area, abundant rainfall and suitable ecological environment. It is known to be the coffee capital of China.

According to statistics, the area of ​​coffee plantation in the city currently reaches 679,000 mu (about 45,266 hectares), which makes the city one of the major coffee producing areas with the highest yield and quality of coffee. China, as well as a main distribution center for the coffee trade.

In Nandaohe village, Simao district, Liao Xiugui and his family run a coffee plantation together. Farmers hope to get rich from large-scale coffee cultivation. Through learning advanced cultivation and management techniques, farmers gradually increase coffee production and come up with more refined and exquisite coffee products, Liao Xiugui said.

Deng Jialu, general manager of Yunnan Simao Beigui Coffee Co. Ltd, is exploring an innovative way to fully integrate coffee and tourism in the city.

"Through the construction of the coffee plantation, visitors can not only experience coffee cultivation in the field, but also brew a cup of their own coffee and learn about the evolution of Yunna coffee," Deng explained. .

Driven by market consumption, international standards and supporting policies, 11 above-standard coffee enterprises have been established in the city in recent years. The coffee beans produced at the Tianyu Coffee Plantation in Menglian County have been selected by Starbucks and have been well received in the market.

In September 2020, Pu'er coffee was listed in the first block of the China-EU Geographical Indications Agreement, which enabled mutual recognition of geographical indication products between China and Europe and the promotion of Pu'er coffee in the EU market.

In January 2023, the China Standardization Administration announced that Pu'er coffee has been approved as a national standard and its English version has been approved, which will greatly improve the quality of coffee and promote coffee products in the international market.

Following the opening of the railway line between China and Laos and the completion of the coffee processing industrial park in the city, Pu'er is likely to become China's first stop for processing coffee imported from Southeast Asian countries.