Latest Headlines

1. Agthia Launches 'FUELL' - World's First Energy Drink Sweetened With Dates 7/8/2026

   Agthia Group PJSC, the region's leading food and beverage company, today announced the launch of Fuell, the world's first energy drink sweetened with dates, bringing a distinctly Emirati perspective to the global energy drink category.

2. No Bowl. No Spoon. No Overnight Wait. Introducing Quaker Oat Shake & Go 7/7/2026

   Quaker is putting nearly 150 years of oat expertise into a bottle. Today the brand introduces Quaker Oat Shake & Go, a whole grain oat shake that you prepare in the bottle – add your liquid of choice, shake and enjoy – in two flavors, Strawberry & Banana and Cinnamon Vanilla.

3. Dirt To Glass 2026: Re-Centering Michigan Wine On Quality, Farming And A Shared Future 6/29/2026

   Michigan wine is at an important crossroads. The industry has built energy, visibility and consumer interest, and many wineries have become creative and successful in attracting visitors through tasting-room experiences, branding, events, agri-tourism and several seasonal attractions.

4. Laird Superfood Launches Protein Matcha With 10 Grams Of Protein, Functional Mushrooms And Electrolytes 6/25/2026

   Laird Superfood®, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, today announced the launch of Protein Matcha, a new line of instant iced matcha latte mixes made with milk protein.

5. Ole Smoky® Launches New Line Of Ready To Drink Sparkling Moonshine Lemonades - Just In Time To Shine All Summer 6/24/2026

   Ole Smoky Distillery, the number one selling and most awarded moonshine brand in the world, is kicking off summer with the launch of its newest ready‑to‑drink innovation: Ole Smoky Sparkling Moonshine Lemonades.

6. Purple Drop Launches A Clean Label Chicha Morada Built For American Shelves 6/23/2026

   Purple Drop, the recently launched ready-to-drink chicha morada brand, today announced its expansion into the Connecticut and New York metropolitan areas.

7. GoodBelly Launches New Protein + Probiotics Smoothies, A Dairy-Free Alternative To Kefir 6/23/2026

   GoodBelly, the gut-loving brand known for making digestive wellness delicious and approachable, today announced the launch of its new Protein + Probiotics Smoothies, a dairy-free alternative to traditional kefir that combines gut health support and plant-based protein in one refreshing, fruit-forward drink.

8. Trumpdrive Energy® Launches Jupiter Matcha Lychee. The First Cognitive Energy Drink To Fuse Matcha And Lychee In A Planetary-Inspired Formula 6/19/2026

   Trumpdrive Energy^®, flagship brand of SpaceBev X, LLC and creator of the Cognitive Energy Drink^® category, today announced the launch of Jupiter Matcha Lychee, its newest planetary flavor, available July 4, 2026 on Walmart.com and Trumpdriveenergy.com.

9. GORGIE Launches New Rocket Pop Protein Flavor, Bringing The Ultimate Summer Sip To The Modern Energy Space 6/17/2026

   GORGIE, the better-for-you energy brand redefining the category for a new generation of wellness-minded consumers, today announced the launch of its newest flavor: Rocket Pop Protein, a nostalgic, summer-inspired blend that delivers the iconic taste consumers know and love with GORGIE's signature modern energy formula.

10. SYNERGY® The Real Kombucha Launches Latest UNITY Flavor, In Collaboration With Cheribundi Tart Cherry Juice 6/16/2026

    GT's Living Foods, maker of SYNERGY® Kombucha, and NextFoods, parent company of Cheribundi, today announced the launch of UNITY x Cheribundi: Shirley Temple, a limited-edition collaboration that combines real kombucha with antioxidant-rich tart cherry juice.