Latest Headlines

  1. Ole Smoky® Launches New Line Of Ready To Drink Sparkling Moonshine Lemonades - Just In Time To Shine All Summer 6/24/2026

    Ole Smoky Distillery, the number one selling and most awarded moonshine brand in the world, is kicking off summer with the launch of its newest ready‑to‑drink innovation: Ole Smoky Sparkling Moonshine Lemonades.

  2. Purple Drop Launches A Clean Label Chicha Morada Built For American Shelves 6/23/2026

    Purple Drop, the recently launched ready-to-drink chicha morada brand, today announced its expansion into the Connecticut and New York metropolitan areas.

  3. GoodBelly Launches New Protein + Probiotics Smoothies, A Dairy-Free Alternative To Kefir 6/23/2026

    GoodBelly, the gut-loving brand known for making digestive wellness delicious and approachable, today announced the launch of its new Protein + Probiotics Smoothies, a dairy-free alternative to traditional kefir that combines gut health support and plant-based protein in one refreshing, fruit-forward drink.

  4. Trumpdrive Energy® Launches Jupiter Matcha Lychee. The First Cognitive Energy Drink To Fuse Matcha And Lychee In A Planetary-Inspired Formula 6/19/2026

    Trumpdrive Energy®, flagship brand of SpaceBev X, LLC and creator of the Cognitive Energy Drink® category, today announced the launch of Jupiter Matcha Lychee, its newest planetary flavor, available July 4, 2026 on Walmart.com and Trumpdriveenergy.com.

  5. GORGIE Launches New Rocket Pop Protein Flavor, Bringing The Ultimate Summer Sip To The Modern Energy Space 6/17/2026

    GORGIE, the better-for-you energy brand redefining the category for a new generation of wellness-minded consumers, today announced the launch of its newest flavor: Rocket Pop Protein, a nostalgic, summer-inspired blend that delivers the iconic taste consumers know and love with GORGIE's signature modern energy formula.

  6. SYNERGY® The Real Kombucha Launches Latest UNITY Flavor, In Collaboration With Cheribundi Tart Cherry Juice 6/16/2026

    GT's Living Foods, maker of SYNERGY® Kombucha, and NextFoods, parent company of Cheribundi, today announced the launch of UNITY x Cheribundi: Shirley Temple, a limited-edition collaboration that combines real kombucha with antioxidant-rich tart cherry juice.

  7. oHy Launches Two New Ready-To-Drink Hydrogen Water Flavors Nationwide 6/16/2026

    oHy, a Grand Rapids-founded hydrogen sparkling water brand, today announced the nationwide launch of two new flavors, Blackberry and Pineapple.

  8. CocoGoodsCo Launches New Prebiotics Coconut Water: An Easy Upgrade To Everyday Hydration 6/15/2026

    CocoGoodsCo, a premium coconut brand dedicated to sustainable and plant-based wellness, officially announces the launch of its highly anticipated Prebiotics Coconut Water. This new functional beverage delivers the refreshing coconut water taste you love, upgraded for today's active routines.

  9. Health-Ade Introduces Two New Flavors: Peach Strawberry Lychee And Limited-Edition Raspberry Lime 6/9/2026

    Health-Ade, the makers of bubbly beverages that support a happy and healthy gut, is turning up the flavor this summer with two vibrant new kombucha launches: Raspberry Lime, a limited-edition seasonal release, and Peach Strawberry Lychee, a complex and unique new flavor joining the brand's permanent lineup.

  10. Nurri Introduces Nurri Kids™, An Ultra-Filtered Protein Shake Redefining Nutrition Shakes For Growing Kids At Sam's Club 6/1/2026

    Nurri, the rapidly growing protein lifestyle brand, announced today the launch of Nurri Kids™, a new ultra-filtered protein shake designed specifically for kids.