Beverage News

  1. Be LOVE™ Expands Into The Protein Category With Power + Restore™, A Refreshing Clear Protein Drink That Reimagines Everyday Protein 7/13/2026

    Be LOVE™, the purpose-driven functional beverage brand built from health, connection, and purpose, announced the launch of Power + Restore™ on June 29th, a refreshing clear protein drink that makes everyday protein simple.

  2. Agthia Launches 'FUELL' - World's First Energy Drink Sweetened With Dates 7/8/2026

    Agthia Group PJSC, the region's leading food and beverage company, today announced the launch of Fuell, the world's first energy drink sweetened with dates, bringing a distinctly Emirati perspective to the global energy drink category.

  3. Del Monte Corporation And Treatt Launch Upcycled Fruit Extract Range For Beverage Innovation 7/7/2026

    Del Monte Corporation, one of the world's leading vertically integrated producers, distributors and marketers of fresh and shelf-stable produce, and Treatt, a global manufacturer of natural extracts and ingredients for the flavor, fragrance and consumer goods market, today announced the launch of a new range of fruit-derived extracts designed for beverage applications.

  4. Melting Forest, A Leading Functional Beverage Brand Powered By Mushroom Adaptogens And Modern Wellness Ingredients, Launches Glow Up Functional Protein Drink Exclusively At Sprouts Farmers Market As Part Of Retailer's Selective Forager Set 7/7/2026

    Melting Forest, a leading functional beverage brand powered by mushroom adaptogens and modern wellness ingredients, today announced the launch of Glow Up Functional Protein Drink, now available EXCLUSIVELY at Sprouts Farmers Market as part of the retailer's SELECTIVE Forager set.

  5. No Bowl. No Spoon. No Overnight Wait. Introducing Quaker Oat Shake & Go 7/7/2026

    Quaker is putting nearly 150 years of oat expertise into a bottle. Today the brand introduces Quaker Oat Shake & Go, a whole grain oat shake that you prepare in the bottle – add your liquid of choice, shake and enjoy – in two flavors, Strawberry & Banana and Cinnamon Vanilla.

  6. Dirt To Glass 2026: Re-Centering Michigan Wine On Quality, Farming And A Shared Future 6/29/2026

    Michigan wine is at an important crossroads. The industry has built energy, visibility and consumer interest, and many wineries have become creative and successful in attracting visitors through tasting-room experiences, branding, events, agri-tourism and several seasonal attractions.

  7. Laird Superfood Launches Protein Matcha With 10 Grams Of Protein, Functional Mushrooms And Electrolytes 6/25/2026

    Laird Superfood®, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, today announced the launch of Protein Matcha, a new line of instant iced matcha latte mixes made with milk protein.

  8. Ole Smoky® Launches New Line Of Ready To Drink Sparkling Moonshine Lemonades - Just In Time To Shine All Summer 6/24/2026

    Ole Smoky Distillery, the number one selling and most awarded moonshine brand in the world, is kicking off summer with the launch of its newest ready‑to‑drink innovation: Ole Smoky Sparkling Moonshine Lemonades.

  9. Purple Drop Launches A Clean Label Chicha Morada Built For American Shelves 6/23/2026

    Purple Drop, the recently launched ready-to-drink chicha morada brand, today announced its expansion into the Connecticut and New York metropolitan areas.

  10. GoodBelly Launches New Protein + Probiotics Smoothies, A Dairy-Free Alternative To Kefir 6/23/2026

    GoodBelly, the gut-loving brand known for making digestive wellness delicious and approachable, today announced the launch of its new Protein + Probiotics Smoothies, a dairy-free alternative to traditional kefir that combines gut health support and plant-based protein in one refreshing, fruit-forward drink.