Beverage News

  1. 'Wizards' Protecting Wine From Smoke Taint 2/11/2025

    Wine Industry Smoke Detectors (WISDs) – colloquially known as ‘wizards’ – track smoke events like bushfires and burn offs around vineyards and advise winegrowers whether it is likely to taint their grapes – and if they need to discard their season’s harvest, or use winemaking techniques to remove the taint.

  2. Circle K Offers Exclusive Access To New CELSIUS ESSENTIALS Variety 2/10/2025

    Circle K, the national convenience store chain, is bringing a new type of fuel to customers. Sparkling Watermelon Ice, one of the newest CELSIUS ESSENTIALS varieties, is now available exclusively at over 6,000 Circle K locations across the US and to celebrate its launch, America’s Thirst Stop is giving away more than 47,000 cans.

  3. High Ground Elixir Expands Sustainable, All-Natural Mushroom Beverages To California 2/4/2025

    High Ground Elixir, a pioneer in sustainable, all-natural adaptogenic mushroom beverages, is proud to announce its latest expansion into Southern California's vibrant wellness community.

  4. ZA Hops Revolutionizes Craft Brewing With Premium South African And Slovenian Hops 1/29/2025

    ZA Hops, a leading supplier of premium hops for craft brewers, is making waves in the brewing industry by offering a unique selection of hops sourced from the rich terroirs of South Africa and Slovenia.

  5. Penelope Bourbon Expands Its Award-Winning Portfolio With Wheated 1/29/2025

    Penelope Bourbon introduced a new addition to its Core Series of bourbons with Penelope Wheated Bourbon.

  6. The Zero Proof Introduces Lapo's A Vibrant Spritz To Its Collection 1/28/2025

    Lapo's, the alcohol-free cocktail enthusiast's go-to, today announced the release of its latest canned non-alcoholic cocktail: Lapo's Citrus Spritz, a vibrant beverage that encapsulates the spirit of Italy's coastline.

  7. Throne SPORT COFFEE Adds New Flavor To Its Functional Cold Brew Line Up 1/23/2025

    Throne SPORT COFFEE, the innovative ready-to-drink coffee brand redefining the category, proudly announces the launch of its first new flavor: Mint Mocha.

  8. Miami Welcomes FRUGA's New Healthy Sparkling Beverage 1/23/2025

    FRUGA, the trendy new prebiotic fruit soda, is the perfect match for Miami's lively spirit. Crafted with real fruit and all-natural ingredients, this refreshing alternative to traditional sodas delivers both flavor and wellness in every 12 fl oz can.

  9. SodaStream® Welcomes PEPSI® Wild Cherry To Its Portfolio Of Bold Flavors 1/22/2025

    Today, SodaStream®, the world's leading sparkling water brand, is thrilled to announce the addition of the iconic PEPSI® Wild Cherry and PEPSI® Zero Sugar Wild Cherry drink mixes to its lineup.

  10. Slice Launches In Select Retailers Nationwide Ushering In A New Era Of Healthy Soda 1/22/2025

    Slice, the real soda made with real benefits, is rolling out across retail shelves nationwide. The nostalgic and boldly carbonated healthy sodas, including Orange, Lemon Lime, Classic Cola and Grapefruit Spritz are now available at select Costco, Albertson's, and select HEB locations across the country.