Beverage News

31. Simply Spiked® Takes Flavor To The Tropics With New Variety Pack 4/16/2025

    Simply Spiked^® is turning up the heat for 21+ fans with the launch of its new Simply Spiked^® Tropical Variety Pack — a lively new addition to the brand's popular lineup of ready to drink offerings with 5% real fruit juice that is squeezed then concentrated.

32. Innovation Is Brewing, Einride And Carlsberg Sweden Launch Electric Beer 4/15/2025

    Carlsberg Sweden and Einride announced today the launch of a limited-edition, alcohol-free beer that is shipped 100% electric, highlighting the technology driving the future of transportation.

33. Laird Superfood® Satisfies Vanilla Lovers With New Vanilla Instant Latte 4/15/2025

    Laird Superfood®, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has launched Vanilla Instant Latte with real vanilla bean powder to provide an authentic vanilla taste instead of the artificial vanilla flavor common in other coffee products.

34. A New Era Of Juice Is Here: Introducing Creamy Refreshers From Califia Farms 3/26/2025

    Califia Farms®, a leading, premium, plant-based beverage brand, is turning on vacation mode with the launch of an all-new product line, Califia Farms Creamy Refreshers.

35. PLEZi Nutrition Teams Up With Four-Time NBA Champion Stephen Curry To Launch PLEZi Hydration Drink 3/26/2025

    PLEZi Nutrition, the Public Benefit Company co-founded by former First Lady Michelle Obama, today announced the launch of PLEZi Hydration, a healthier sports hydration drink designed with purposeful ingredients and unbeatable flavor.

36. 7-Eleven, Inc. Honors Its Heritage With The Launch Of New Southland Reserve™ Cold Brew Tea Lineup 3/25/2025

    7-Eleven, Inc., the world's largest convenience retailer, unveils Southland Reserve™, an exclusive new private label drink designed to honor the brand's rich heritage in the form of a delicious beverage.

37. Jim Beam® Introduces A Tropical Twist To Kentucky Tradition With The Launch Of Jim Beam® Pineapple 3/25/2025

    Jim Beam is getting ready for summer with the unveiling of its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio.

38. Happy Thursday® Debuts Raspberry Dragonfruit Spiked Refresher--Spring's Perfect Sip 3/20/2025

    The first day of spring is here, and Happy Thursday® is giving 21+ drinkers a new reason to start this weekend on Thursday. Say hello to Raspberry Dragonfruit—the latest drop from Happy Thursday Spiked Refreshers, landing just in time for that first sip of the season.

39. Electrolit Expands Premium Hydration Offering With Multipacks In Fan-Favorite Flavors 3/20/2025

    Electrolit, the preferred, premium hydration beverage, is unveiling the launch of its new multipacks in fan-favorite flavors.

40. Euroky™ Vitality Drink Debuts As The World's First Physician-Approved, Evidence-Based Multifunctional Vitality Beverage 3/19/2025

    Euroky™, the world's first physician-approved and evidence-based multifunctional vitality drink, has officially launched in Miami.