Beverage News

  1. A New Era Of Juice Is Here: Introducing Creamy Refreshers From Califia Farms 3/26/2025

    Califia Farms®, a leading, premium, plant-based beverage brand, is turning on vacation mode with the launch of an all-new product line, Califia Farms Creamy Refreshers.

  2. PLEZi Nutrition Teams Up With Four-Time NBA Champion Stephen Curry To Launch PLEZi Hydration Drink 3/26/2025

    PLEZi Nutrition, the Public Benefit Company co-founded by former First Lady Michelle Obama, today announced the launch of PLEZi Hydration, a healthier sports hydration drink designed with purposeful ingredients and unbeatable flavor.

  3. 7-Eleven, Inc. Honors Its Heritage With The Launch Of New Southland Reserve™ Cold Brew Tea Lineup 3/25/2025

    7-Eleven, Inc., the world's largest convenience retailer, unveils Southland Reserve™, an exclusive new private label drink designed to honor the brand's rich heritage in the form of a delicious beverage.

  4. Jim Beam® Introduces A Tropical Twist To Kentucky Tradition With The Launch Of Jim Beam® Pineapple 3/25/2025

    Jim Beam is getting ready for summer with the unveiling of its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio.

  5. Happy Thursday® Debuts Raspberry Dragonfruit Spiked Refresher--Spring's Perfect Sip 3/20/2025

    The first day of spring is here, and Happy Thursday® is giving 21+ drinkers a new reason to start this weekend on Thursday. Say hello to Raspberry Dragonfruit—the latest drop from Happy Thursday Spiked Refreshers, landing just in time for that first sip of the season.

  6. Electrolit Expands Premium Hydration Offering With Multipacks In Fan-Favorite Flavors 3/20/2025

    Electrolit, the preferred, premium hydration beverage, is unveiling the launch of its new multipacks in fan-favorite flavors.

  7. Euroky™ Vitality Drink Debuts As The World's First Physician-Approved, Evidence-Based Multifunctional Vitality Beverage 3/19/2025

    Euroky™, the world's first physician-approved and evidence-based multifunctional vitality drink, has officially launched in Miami.

  8. First-Of-Its-Kind Chia Milk Is Pioneering Change In The Plant-Based Milk Category 3/12/2025

    Benexia®, a worldwide leader in sustainable, chia-based innovations for over two decades, is thrilled to launch Seeds of Wellness® Chia Milk, the first-ever plant-based milk made from whole chia seeds.

  9. Cupcake Vineyards Expands Portfolio With Ready-To-Serve Mimosas And Alcohol-Removed Sauvignon Blanc 3/11/2025

    Cupcake Vineyards, the #3 premium wine brand by volume in the United States, and maker of the most popular premium Sauvignon Blanc on the market1, today makes a splash with its new Cupcake Vineyards Mimosas, a ready-to-drink sparkling wine cocktail featuring real fruit juice, along with new Cupcake Vineyards Alcohol-Removed Sauvignon Blanc.

  10. Breaking Up With Added Sugar Just Got Sweeter: Introducing Skinnyccino, Jordan's Skinny Mixes' First Ready-To-Drink Beverage 3/11/2025

    Jordan’s Skinny Mixes, the brand that elevates everyday routines, has brewed up its first-ever ready-to-drink beverage, simplifying on-the-go moments from the morning rush, through midday activities, to afternoon slumps.