Beverage News

  1. Celt Salt Introduces HydroCelt Clean Hydration Electrolyte Drink Mix 12/4/2025

    Celt Salt, a wholly-owned subsidiary of Nature's Pantry, a Southern California-based natural foods startup, today announced the launch of its pre-order campaign for HydroCelt, a breakthrough electrolyte drink mix designed to redefine clean hydration.

  2. PopSips Expands Statewide At H-E-B, Accelerating The Rise Of Spiked Prebiotic Sodas 12/4/2025

    PopSips, the spiked prebiotic soda brand that is brilliantly positioned for where this generation is headed, today announced a statewide retail expansion across H-E-B stores in Texas.

  3. Muscles, The New Flex: Abbott Launches Two New Ensure® Max Protein Shakes To Tap Into Growing Muscle Health Movement 12/4/2025

    With America's growing focus on wellness and the quality of your years, muscle is emerging as a new metric for aging.

  4. After Proving Pepsi® Zero Sugar Out-Tastes Coke Zero Sugar, Pepsi Will Expand Its Iconic Pepsi Challenge With More Tour Stops In 2026 12/3/2025

    50 years ago, PEPSI® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting zero-sugar cola and definitive proof of Pepsi Zero Sugar's taste advantage in blind taste tests over Coke Zero Sugar, Pepsi set out to prove once again that its cola reigns supreme.

  5. A Splash Of Fun And Flavor For Little Sippers: Oodles Of Doodles Announces Official Debut In The United States 12/2/2025

    Oodles of Doodles, the clean, playful, better-for-little ones' beverage brand making everyday hydration fun, is now available for U.S. consumers.

  6. Wet Hydration Expands Protein Water Line With Two New Flavors: Pineapple Whip Colada & Passion Guava 12/2/2025

    Wet Hydration, one of the fastest-growing brands in functional wellness beverages, today announced the expansion of its breakthrough Protein Water line with two bold new flavors: Pineapple Whip Colada and Passion Guava.

  7. Thermo Fisher Scientific Launches Industry-First, Multi-Parameter Molecular Assay For Rapid Beverage Quality Testing* 11/19/2025

    To support the quality of beverage products, Thermo Fisher Scientific today introduced the Thermo Scientific SureTect Beverage Spoilage Multiplex qPCR Assay**, an industry-first all-in-one quantitative Polymerase Chain Reaction (PCR)-based test developed in collaboration with Coca-Cola Europacific Partners.

  8. Taking Vitamins Has Never Been Tastier, Thanks To Suja Organic's New Multivitamin Wellness Shots 11/17/2025

    Suja Organic – a leading juice brand owned by Suja Life – is announcing the launch of three new Multivitamin wellness shots: Multivitamin with Fiber, Multivitamin with Magnesium and Multivitamin with Biotin.

  9. Monster Energy Unleashes Ultra Wild Passion 11/12/2025

    Monster Energy is bringing the heat with the newest addition to its fan-favorite Monster Energy Ultra lineup: Ultra Wild Passion, a bold, vibrant and refreshingly light passionfruit flavor that delivers energy with zero sugar and all the attitude.

  10. Herbalife Expands Liftoff Energy Line With New Cola And Ginger Beer Flavors 11/12/2025

    Herbalife, a premier health and wellness company, community and platform, announced the expansion of its Liftoff energy product line with two new flavors: Cola and Ginger Beer.